Lion

A collection film for GS Store, following Galatasaray's lion out of the light
and into the thread.

The corridor is built from the club's two colours and nothing else — red down
one wall, yellow down the other — and the lion walks the seam between them, one
side of its face lit pale, the other burning. It comes forward. It roars. Then
it stops being an animal: the same head resolves as embroidery on the chest of
the hoodie, and the camera goes close enough to read individual stitches, the
satin loops standing off the corduroy.

The whole film is one transfer — living animal to crest, rendered at a scale
where thread behaves like fur.

Client

GS Store

Studio

Reflect Studio

Year

2025

Location

Istanbul, Turkey

Role

Creative Direction, 3D Design

Tools

Cinema 4D, Redshift

Discipline

cgi, look dev, art direction

Sector

fashion, sports, retail