Holiday Gifting

The flagship windows as a portal into the brand's heritage.

For Ralph Lauren's Holiday '23 campaign we reimagined the 888 Madison Avenue
flagship store, using its grand windows as a way into the world of the brand —
monumentally scaled products staged in scenes drawn from Ralph Lauren's country
estate. Each seasonal film centres on a hero gifting product, from the Polo
Shirt to the Polo Bear Jumper, with cinematic lighting and sweeping camera work
elevating them into objects of desire.

Client

Ralph Lauren

Agency

Found Studio

Year

2023

Location

London, UK

Role

Look Development, Art Direction, Animation

Tools

Cinema 4D, Octane, After Effects

Discipline

cgi, look dev, art direction, motion

Sector

fashion, retail